All I-Corps participants should come to class on October 10th having read the following materials:
1) Give the I-Corps team an experiential learning opportunity to help determine the commercial readiness of their technology.
2) Enable the team to develop a clear go/no go decision regarding commercial viability of the effort.
3) Should the decision be to move the technology forward to market, develop a transition plan to do so.
This curriculum provides real world, hands-on learning on what it’s like to successfully transfer knowledge into products and processes that benefit society . It’s not about how to write a research paper, business plan or NSF grant. It’s not an exercise on how smart you are in a lab or a classroom, or how well you use the research library. The end result is not a paper to be published or PowerPoint slide deck. Instead the entire team will be engaged with industry; talking to customers, partners and competitors, as the team encounters the chaos and uncertainty of transferring knowledge into products and processes that benefit society.
Getting out of the lab/building is what the effort is about. It’s not about the lectures. If you can’t commit the time to talk to customers, the I-Corps effort is not for you.
You’ll work in teams learning how to turn your research and technology idea into a product, service or process that benefits society. You’ll learn how to use a business model to brainstorm each part of an enterprise and customer development to get out of the lab/building to see whether anyone other than you would want/use your product. Finally, you’ll see how agile development can help you rapidly iterate your product to build something potential customers will use and buy. Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. Working with your team you will encounter issues on how to build and work with a team and we will help you understand how to build and manage the startup team.
Click here for the syllabus to this class. See http://steveblank.com/category/lean-launchpad/ for a narrative of last quaters class. For examples of presentations used in Steve Blank’s E245 class last year, see http://www.slideshare.net/sblank/tag/stanford.